Northern Ag Network
Northern Ag Network
Northern Broadcasting System    Northern News Network    Northern Sports Network
Search This Site...
Search This Site...
American Angus Association Announces Acquisition of Verified Beef

American Angus Association Announces Acquisition of Verified Beef

11/7/2017 12:00:00 PM/Categories: General News, Today's Top 5, Livestock

American Angus Association has announced it has entered into an agreement to acquire the assets of Verified Beef, including its proprietary Reputation Feeder Cattle® program. The deal underscores the Association’s commitment to programs that increase the use of registered Angus bulls in the commercial segment, growing value for the Angus breed and the entire membership.

Association CEO Allen Moczygemba says establishing a feeder calf program built on the use of registered Angus bulls that ties calves back to superior Angus genetics was a strategic priority set by the board in 2016.

“By marrying the advanced technology platform and proprietary software from Verified Beef with the strength and scale of the Angus brand, the Association will deliver a feeder calf program that is not only invaluable to commercial cattlemen but is unmatched in the industry,” he says.

Cattle feeders need metrics that align with the traits most valuable to their business, specifically gain and grade, Moczygemba explains. The Angus feeder calf program will provide a simple tool that validates the genetic potential of feeder calves.

The Association will build on the Reputation Feeder Cattle® program. While the current offering is based on a dollar scoring system, its underlying data analysis methodologies and computer modeling can be adapted to alternative scoring systems, such as the indexing system envisioned by American Angus Association.

 “We’re confident that as cattlemen better understand the overall performance of Angus genetics, they’ll replace other breeds in their bull battery with Angus bulls,” Moczygemba says.

According to Tim Watts, chief executive officer of Verified Beef, “Selling calves the old fashioned way, without genetic data, doesn't work.”

 “Top Angus calves are consistently undervalued by several dollars per cwt. or more,” Watt says. “Calves from several other popular breeds are often significantly over valued, and the only way to fix this broken marketplace is for the AAA to implement an industry-changing feeder calf program.”

The program, which will be configured and integrated with existing Angus systems, is expected to be available in summer 2018. An index scoring system will replace the estimated dollar values currently offered. Herds will receive three genetic indexes: average daily gain, quality grade and a score for replacement heifers.

Moczygemba says, “The index scores will help our ultimate customers, commercial cattle feeders and cattlemen, make informed decisions, even in the fast-paced sale barn.”

Source: American Angus Association

Print
Tags:

Leave a comment

Name:
Email:
Comment:
Add comment

Name:
Email:
Subject:
Message:
x

Recent Ag News

USDA Outlook: Not So Good

2/23/2018 5:50:00 AM

A lower U.S. dollar value could boost agriculture exports, but the long-term outlook offers no real light at the end of the tunnel for the struggling farm economy, USDA's chief economist said on Thursday.

>> Read More
Article rating: No rating

Profit Tracker: Packer Margins Continue Slide

2/23/2018 5:47:00 AM
A $3-plus rally in cash fed cattle prices pulled packer margins under $20 per head last week. Despite the increase in cash prices, cattle feeding margins slipped $6 per head, but remain at $206. Declines in cattle feeding profits were the result of higher costs, mostly due to a $57 per head increase in the cost of feeder cattle calculated against last week’s marketings, according to the Sterling Beef Profit Tracker. >> Read More
Article rating: No rating

Act of Sabotage Releases Captured Yellowstone Bison

2/23/2018 4:14:00 AM
Sometime between 9 p.m. on Wednesday and 6 a.m. on Thursday, someone intentionally compromised the fences at Stephens Creek, releasing approximately 73 of the 96 bison that were inside the pen. >> Read More
Article rating: No rating

Senate holds Oversight Hearing on the U.S. Commodity Futures Trading Commission

2/22/2018 8:25:00 AM

 Last week, the U.S. Senate Agriculture Committee held a hearing with Commodity Futures Trading Commission (CFTC) Chairman J. Christopher Giancarlo titled State of the CFTC: Examining Pending Rules, Cryptocurrency Regulation, and Cross-Border Agreements.  >> Read More
Article rating: No rating

Merck Animal Health Introduces Banamine Pour-On

2/22/2018 8:08:00 AM
Merck Animal Health, known as MSD Animal Health outside of the U.S. and Canada, has introduced Banamine Transdermal (flunixin transdermal solution) — the first and only U.S. Food & Drug Administration approved product for pain control in a food-producing animal. >> Read More
Article rating: No rating
RSS

Find Articles by Date

«February 2018»
MonTueWedThuFriSatSun
29234
561011
1718
2425
2627281234
567891011