1/31/2018 7:40:00 AM/Categories: Popular Posts, General News, Videos, Original, Today's Top 5, Livestock, Livestock Markets, Cattle, National News
ANCW Elects New Leadership from Montana and Wyoming
The American National CattleWomen have elected their new officer team. And two women from Montana and Wyoming will be leading the ANCW.
Survey Shows Growing Approval of Beef Checkoff Program
An independent survey of beef producers found 74 percent continue to approve of the Beef Checkoff Program; this finding is 5 percent higher than the survey a year ago. Importantly, the more producers know about the program, the more supportive they are. The survey also found that producers are generally more optimistic about the cattle industry than they were a year ago. The random survey of 804 beef and dairy producers nationwide was conducted by the independent firm Aspen Media & Market Research from mid-December 2017 until mid-January 2018. The survey found that in addition to stronger support of the checkoff compared to a year ago, a substantial majority of beef and dairy producers continue to say their beef checkoff is a good value:
In addition, while fewer producers (43 percent) said they remembered having seen, read or heard anything about the checkoff in the past six months, 86 percent reported the information they remembered was positive, 8 percent higher than a year ago.
“We are encouraged that three out of four producers continue to support the checkoff,” said Jo Stanko, Investor Relations Working Group co-chair. “On the other hand, it is concerning that fewer producers consider themselves ‘informed’ about the checkoff, and only 43 percent say they have seen, read or heard checkoff news in the past six months. Since most producers believe it’s important for the program to communicate to them checkoff results, it’s clear we will need to step up these communications efforts in the months ahead.”
The survey informs checkoff leaders of strengths and weaknesses in producer communications efforts and is used directly in developing an authorization request for the next year. See this year’s survey results as well as results from previous surveys.
For more information about your checkoff investment, visit MyBeefCheckoff.com.
Arby's: Going Big With Beef
In a time with many retail and food service companies are making excuses for the meat they serve, Arby’s has placed it at the center of their business plan. This week Montana cattlemen and women attending the Cattle Industry Convention and NCBA Trade Show in Phoenix, AZ heard why one of America’s largest restaurant chains is going big with beef.
“Here’s the thing, America is a meat and potatoes country let’s face it and what’s America’s favorite meat? It’s beef by far. And that’s why we are the only fast food restaurant to have four types of beef that consumers can enjoy every day” says Jim Taylor, Chief Marketing Officer for Arby’s Restaurant Group, Inc.
He says “We sell 130 million pounds of beef a year and counting. So, we’re proud to be not just America’s favorite roast beef sandwich place but also the place to see what they can also get in the future like our 13-hour smoked brisket or Angus steak sandwiches.”
Arby’s also appreciates the relationship they have with America’s beef cattle producers.
“I would like to tell them thank you because we don’t have a business if they’re not successful. We are going to continue to create great demand in the United States for beef and different types of beef and we want to make sure we work with them to have a supply of quality product to continue to deliver quality experiences for our guests” says Taylor.
Beef is at the heart of the “We Have The Meats” campaign and cattle producers are fundamental to the success.
He says “It’s really broken thru and been fantastic. It’s a tag line that honestly everyone knows. When you have something like that you know you’re onto something. So, in a world where everyone is talking about kale, broccoli, smoothies and this type of stuff, what people remember is “We Have The Meats” when they think of Arby’s now. We’re thrilled with that and we’re going to keep at it.”
For cattle producers, the Arby’s “We Have the Meats” and the beef industry’s “Beef It’s What’s for Dinner” is truly a match made in heaven.
Cattlemen and Women "Blaze a Trail to Phoenix" for 2018 Cattle Industry Convention and NCBA Trade Show
Phoenix, Ariz. (Jan. 31, 2018) – Thousands of cattlemen and women blazed a trail to Phoenix for the start of the 2018 Cattle Industry Convention & NCBA Trade Show, which started today. The event runs through Feb. 3.Holding their meetings at this event were the National Cattlemen’s Beef Association, the Cattlemen’s Beef Board, the American National CattleWomen, CattleFax and the National Cattlemen’s Foundation.“Every year the Cattle Industry Convention & NCBA Trade Show hosts members from every segment of the beef industry,” said NCBA President Craig Uden. “Not only is the event a great opportunity for attendees to network and learn about the newest technology and science to improve their operations, but it’s also when we set public policy for 2018. We’ll also manage to enjoy some sunshine while we’re in Phoenix. If you’re connected to the cattle industry in any way, it’s not too late to blaze your trail and join us this week.”Early arrivers to Phoenix had the opportunity to attend a Pre-Convention Agriculture Tour on Tuesday with stops at the Caterpillar Eloy Dealership, T & K Dairy, Caywood Farms and Queen Creek Olive Mill.On Tuesday afternoon, Cattlemen’s College, which is famous for stimulating and thought-provoking sessions that can help generate high returns for producers’ operations, kicked off by celebrating its 25th anniversary.SiriusXM The Highway’s host Storme Warren emceed the opening general session on Wednesday afternoon, with Ree Drummond, host of Food Network’s show The Pioneer Woman, sharing her keynote “From Black Heels to Tractor Wheels.” Drummond is a writer, photographer and ranch wife, helping run a cow-calf operation outside of Pawhuska, Okla., with her husband, Ladd Drummond.“The one thing I learned right away is how much cattlemen care about the animals they raise,” said Drummond, who grew up in the city before living on her ranch in Oklahoma. Following the Convention’s opening general session, the NCBA Trade Show opened its doors, with over seven acres of indoor and outdoor floor space, and over 350 exhibitors showcasing the industry’s latest products and technology.Other highlights this week include the “Phoenix Fiesta” hosted at Corona Ranch with country artist Paul Bogart, a keynote speech from former Major League Baseball pitcher Jim Abbott on Friday morning, and the “Cowboy Comedy Club” with comedians Colin Mochrie and Brad Sherwood from Whose Line Is It Anyway, and founding member of the Blue Collar Comedy Tour Bill Engvall.The Convention will wrap up Saturday morning with a meeting of the NCBA’s Board of Directors, where official public policy positions will be set for the coming year.
Cattlemen's College: Livestock Handling and Stockmanship
Lane Nordlund reports from the 25th Annual Cattlemen's College with tips for livestock handling and stockmanship.
Northern Ag Network 2018