Northern Ag Network
Northern Ag Network
Northern Broadcasting System    Northern News Network    Northern Sports Network
Search This Site...
Search This Site...
Arby's: Going Big With Beef

Arby's: Going Big With Beef

2/1/2018 6:46:00 AM/Categories: Popular Posts, General News, Livestock

 

In a time with many retail and food service companies are making excuses for the meat they serve, Arby’s has placed it at the center of their business plan. This week Montana cattlemen and women attending the Cattle Industry Convention and NCBA Trade Show in Phoenix, AZ heard why one of America’s largest restaurant chains is going big with beef.

 


Here’s the thing, America is a meat and potatoes country let’s face it and what’s America’s favorite meat? It’s beef by far. And that’s why we are the only fast food restaurant to have four types of beef that consumers can enjoy every day” says Jim Taylor, Chief Marketing Officer for Arby’s Restaurant Group, Inc.

 

He says “We sell 130 million pounds of beef a year and counting. So, we’re proud to be not just America’s favorite roast beef sandwich place but also the place to see what they can also get in the future like our 13-hour smoked brisket or Angus steak sandwiches.”

 

Arby’s also appreciates the relationship they have with America’s beef cattle producers.

 

“I would like to tell them thank you because we don’t have a business if they’re not successful. We are going to continue to create great demand in the United States for beef and different types of beef and we want to make sure we work with them to have a supply of quality product to continue to deliver quality experiences for our guests” says Taylor.

 

Beef is at the heart of the “We Have The Meats” campaign and cattle producers are fundamental to the success.

 

He says “It’s really broken thru and been fantastic. It’s a tag line that honestly everyone knows. When you have something like that you know you’re onto something. So, in a world where everyone is talking about kale, broccoli, smoothies and this type of stuff, what people remember is “We Have The Meats” when they think of Arby’s now. We’re thrilled with that and we’re going to keep at it.”

 

For cattle producers, the Arby’s “We Have the Meats” and the beef industry’s “Beef It’s What’s for Dinner” is truly a match made in heaven.

Source: Northern Ag Network

Print
Tags:

1 comments on article "Arby's: Going Big With Beef"

0
1

Howard G Newman

2/3/2018 7:16 PM

Is Arby’s using only US beef or are they using rotten Brazil beef to..

Leave a comment

Name:
Email:
Comment:
Add comment

Name:
Email:
Subject:
Message:
x

Recent Ag News

2018 MSU Outstanding Ag Leader Announced

10/19/2018 9:42:00 AM
The MSU College of Agriculture will honor the late Ron Ueland during the university’s Celebrate Agriculture event, held on Saturday, Nov. 10.
>> Read More
Article rating: No rating

Trump Administration Prepares for More Trade Talks

10/18/2018 2:01:00 PM
The Trump administration on Wednesday announced ambitious plans to negotiate separate trade agreements with Japan, the European Union and the United Kingdom.  >> Read More
Article rating: No rating

When Does Marketing Grain to Canada Pay?

10/18/2018 10:15:00 AM

A couple factors to consider if you’re thinking about marketing grain in Canada

>> Read More
Article rating: No rating

NILE Stock Show's Investment in Youth

10/18/2018 7:28:00 AM
This week the Northern International Livestock Exposition is underway in Billings, MT. And through the years, the NILE has always been a show with some of the purest and most influential livestock genetics in the world. But, the NILE has also gained recognition for helping young people get a start in the livestock industry. >> Read More
Article rating: No rating

WY Deputy Director Testifies Before Senate on Grizzly Bear Management and Other Conservation Efforts

10/17/2018 5:01:00 PM

John Kennedy, deputy director of the Wyoming Game and Fish Department, testified before the Senate EPW committee on wildlife management and conservation.

>> Read More
Article rating: No rating
RSS

Find Articles by Date

«October 2018»
MonTueWedThuFriSatSun
2930
367
111314
2021
22232425262728
2930311234