Each year the National FFA Organization invites the sitting President of the United States to attend the National FFA Convention and Expo. The tradition started with former President Harry Truman. President George H.W. Bush was the last sitting president to attend the event. First Lady Michelle Obama brought pre-recorded greetings back in 2015 as did vice president Mike Pence last year.
We always hear about the basis but how can you use it to make marketing decisions?