According to a release on the [yellow tail] website, the company has “announced a collaboration with The Humane Society of the United States (HSUS) in support of the organization's mission to celebrate animals. As part of their "[tails] for tails" campaign, [yellow tail] will make use of social media and in-store advertising to spread the message that consumers can "pick up a bottle of [yellow tail] and help a tail-wagging friend.”’ They go on to say that “[yellow tail] has targeted its $100,000 donation to support The HSUS' Animal Rescue Team, which rescues animals in peril, whether from natural disasters or large-scale cruelty cases."
The action has brought the company under sharp criticism on the social networking site, Facebook.
Producers and former consumers have posted comments as strong as:
“Shame on you for buying into the HSUS lies. My husband owns a restaurant who up until now had served Yellow Tail. Once our inventory has been depleted, it will not be replaced. We would recosider if you reconsider your donation and donate to a worthwhile animal.”
“Did you forget the earthquake in Haiti? How about the AIDS epidemic in Africa? What about the stateside victims that include abused children, battered women, flood/storm victims, etc. Red Cross? Salvation Army? The HSUS is a joke of an organization. Poor judgment Yellow Tail. Too bad, I did like your wine.”
A number of others tell the tale of a steak that will no longer be accompanied by [yellow tail] wine.
Read the comments for yourself by visiting the [yellow tail] Facebook page. You must first have a Facebook account to view the comments. If you want to add your own, you must click on the “Become a Fan” button on the top of the [yellow tail] page. You can then write something to be shared.
In a video recently made, South Dakota rancher Troy Hadrick expresses his dissatisfaction with [yellow tail] wines.
Troy is a fifth generation rancher in western South Dakota. He and his wife Stacy promote agriculture around the clock through their work with Advocates for Agriculture.
© Northern Ag Network 2010
Posted by Haylie Shipp
Monday, February 08, 2010 10:41 AM
Well, that is just unacceptable. Earmarking for a specific area within HSUS just frees up more money to for their much more dangerous and insidious activities in nationwide lobbying against agriculture and pet ownership. I am appalled that a company in the giant Food and Beverage Industry would not do simple research before making a donation or endorsement, and betray their own industry! A little bit of reading would have turned up the extreme anti-agriculture Vegan agenda of HSUS. Anyone with normal intelligence would realize that a donation is biting the hand that feeds it. Any animal 'use' by humans is targeted by HSUS for elimination, including the BEES THAT POLLINATE your vines, Yellow Tail! They call it 'exploitation'. Another point about the 'rescues' that HSUS does - they are for fund-raising purposes, never a single 'rescue' without video cameras and HSUS tee shirts. Some of the rescues that they have spearheaded are actually theft, pure and simple. Due process is ignored, and the HSUS claims ignorance, leaving the legal mess to local rescue groups. Please view this video, which the powerful HSUS intimidated the TV station into removing from web archives. An Iranian web site still has it, so please pay attention: http://www.vidoosh.tv/play.php?vid=4360