About the Brief
The Ag Marketing Brief is your once-a-month roundup of practical strategies, market trends, and audience insights for advertising in agriculture across Montana, Wyoming, and the Dakotas.
Whether you’re a media buyer, marketing manager, or local business trying to reach farmers and ranchers, this brief delivers real-world tools to help you cut through the noise and connect with rural audiences that matter.
We dig into questions like:
• How do farmers consume media today?
• Does digital advertising actually work in ag?
• How do you reach producers in the tractor or feed truck?
• What makes ag marketing different from consumer marketing?
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Browse Recent Articles
Each piece is written with ag marketers, advertisers, and rural businesses in mind.
How to Advocate for Agriculture Through Advertising and Marketing
Agriculture is often misunderstood by consumers, policymakers, and the general public. This gap in understanding presents both a challenge and an opportunity for ag marketers. By crafting thoughtful, well-targeted campaigns,
Does Digital Advertising Actually Reach Farmers?
Digital marketing has become the dominant force in most industries, but when it comes to reaching farmers and ranchers, does it really work? The short answer: Yes, but only if
How to Talk to a Farmer or Rancher (And What Not to Say)
If you’re in sales or marketing and your target audience is farmers and ranchers, here’s some tips on how to be connect in an industry that may be less familiar
