(AgWeb) By the end of
Similar to the beef checkoff in the U.S., funding goes towards research and marketing of beef.
Currently, the national beef checkoff in Canada generates an estimated C$7.5 million (US$6.04 million) annually. The increase to C$2.50 would bring the annual checkoff revenue to C$18.75 (US$15.09 million).
“It lays out a collaborative business plan to use combinations of research, marketing and promotion, policy development and stakeholder engagement to increase production efficiencies, reduce cost disadvantages compared to main competitors, increase carcass cutout values, enhance synergies within industry and connect positively with consumers, the public, government, and partner industries,” writes Bryan Thiessen, Chair of the Beef Cattle Research Council and manager of Namaka Farms near Strathmore, Alberta.
With fewer cattle and inflation, Canadian cattle producers recognized a change was needed to help fund need research and marketing that will help get beef to consumers around the globe.
Picture: Canadian Beef Cattle Checkoff