Great Falls, Montana –
In the first installment of Helena Tailgate Talks, Helena Agri‑Enterprises features Will Roatch, a fourth‑generation farmer from Great Falls, whose commitment to his family’s homestead has paired tradition with innovation.
Legacy Cultivated, Acreage Elevated
Two years ago, Roatch took the reins of his great‑grandparents’ homestead, embarking on the ambitious mission to grow and modernize the operation. Today, his footprint spans approximately 4,500 acres, dedicated primarily to spring wheat, winter wheat, and malt barley—a goal he always envisioned.
A Strategic Partnership Rooted in Stability
Roatch credits his rapid growth in part to his fruitful alliance with Helena Agri‑Enterprises. Following Helena’s acquisition of Kernaghan’s six years ago, the company brought tested, reliable operations to the table—particularly invaluable during challenging seasons.
Agronomic Guidance with a Personal Touch
Helena agronomist Dan Brattain partners closely with Roatch, lauding his work ethic and passion for continuous improvement. Their collaboration epitomizes how personalized agronomic support can elevate a farming operation.
Tackling Field Challenges Together
- Drought resilience: Helena’s seed treatment, First Defense, has noticeably improved crop emergence, root development, moisture retention, and early growth under dry conditions.
- Soil health management: With soil acidification emerging as a concern—due in large part to minimum tillage and repeated nitrogen application—Helena agronomist Michael Larkin recommends lime treatments. Depending on field conditions, options include broadcast lime, pelleted applications, or in‑furrow seed treatments to help crops penetrate low‑pH layers.
Tangible Results, Bright Outlook
Roatch reflects that Helena’s support has materially improved his yields and transformed his outlook. With agronomic tools, personalized service, and a relationship-first mindset, Helena is helping propel his operation into a promising future.
Helena’s Commitment: From Seed to Success
Karissa Eddy reinforces the comprehensive nature of Helena’s approach: “We provide tools to improve acreage from beginning to end.” The episode concludes on the powerful sentiment that Helena’s success is only as strong as the producers they support.
About Helena Agri‑Enterprises
Helena Agri‑Enterprises is a full‑spectrum provider of agronomic solutions—featuring crop protection products, seed treatments, AGRIntelligence® tools, professional applications, and financial services—built on their philosophy of People… Products… Knowledge®. The company focuses on driving productivity and producer success through knowledgeable support, superior products, and proven technologies.
