Bayer Apologizes for Tweet Suggesting Consumers Eat Less Meat


Reuters reports: 

Bayer AG's crop science division apologized on Monday for a tweet that suggested reduced meat demand could benefit the environment, in a bid to appease outraged farmers who buy the company's seeds and chemicals. 

The tweet, published on the official Bayer Crop Science (@Bayer4crops) account on Sunday, linked to a article that said “going vegetarian can cut your food carbon footprint in half.” 

The post sparked a backlash on Twitter from North American grain growers who sell much of their harvests to livestock operations and from farmers who raise animals. A decline in meat consumption would hurt their incomes. 



The gaffe comes as Bayer AG is trying to acquire Monsanto Co, the world's largest seed maker. The potential tie-up has faced resistance from some farmers worried about consolidation in the agriculture sector. 

A Bayer Crop Science spokesman said on Monday that the tweet was a mistake and did not reflect the company's views. 

The company has deleted the posting and tweeted apologies to about 130 individual Twitter users who complained about it. 

“The livestock industry feeds our planet & we're glad to support it. It was never our intention to antagonize it – sorry!” Bayer Crop Science tweeted repeatedly. 

Some farmers applauded the company for apologizing but others were fuming. 





Source:  Agri-Marketing, Twitter


Notify of
Inline Feedbacks
View all comments
Would love your thoughts, please comment.x