DENVER—Billings Livestock Commission in Billings, Montana, was recognized by the Red Angus Association of America for going above and beyond in marketing Red Angus and Red Angus-influenced cattle. The award, accepted by cattle sale manager Ty Thompson and general manager Bill Cook, was presented by RAAA assistant director of commercial marketing Rachael Oliver at the Northern Livestock Video Auction special event on Aug. 19.
“Marketing cattle in Montana is extremely competitive,” said Oliver. “The marketing assistance and industry knowledge Ty and Bill share helps commercial producers find growing market niches for Red Angus cattle. Their continued work in creating better price discovery for all cattle speaks volumes about them and provides better marketing avenues for Red Angus commercial producers.”
BLS has hosted a special Red Angus and Red Angus-influenced sale since 2011. Over the past decade, their initiative and dedication to marketing the Red Angus breed has led to a significant increase in Red Angus and Red Angus-influenced cattle being sold at BLS.
Special Red Angus sales provide buyers with access to premium Red Angus genetics while offering producers the opportunity to earn higher premiums for their high-quality, Red Angus-influenced feeder cattle. The RAAA and producers are grateful for the dedication shown by Billings Livestock Commission and their commitment to supporting Red Angus through strategic marketing and valuable partnerships.
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RAAA – 2024
