The Red Angus Association of America board of directors is pleased to announce the hiring of Greg Ruehle as executive vice president. Ruehle brings more than 30 years of experience in agriculture and association leadership, coupled with a lifelong dedication to advancing the cattle industry and serving producers.
As EVP, Ruehle will oversee RAAA’s national staff and programs, guiding strategic initiatives that promote organizational growth, enhance member services and strengthen the Red Angus breed’s position within the beef industry. His leadership will build upon RAAA’s longstanding commitment to innovation, integrity and collaboration.
Ruehle’s extensive background includes executive roles as president and CEO of the Nebraska Cattlemen, American Shorthorn Association, National Sorghum Producers, Independent Professional Seed Association and ServiTech Inc. He began his association career as director of private lands and environmental management for the National Cattlemen’s Beef Association in Washington, D.C.
“I’m excited to join Team Red Angus,” Ruehle said. “As a leader in genetic evaluation and market access, RAAA is well-positioned for continued success. My commitment to Red Angus breeders is to drive timely, positive progress toward the breed’s strategic goals, and I look forward to connecting with members and industry partners throughout the fall and winter sale and show seasons.”
Throughout his career, Ruehle has advocated for farmers and ranchers before state and federal officials, provided thousands of media interviews and delivered public presentations around the world, including Argentina, Morocco, Israel, China and Hong Kong. He has led associations with memberships ranging from several hundred to more than 5,000, managed budgets between $2 million and $20 million annually, and directed staff teams of up to 200 employees.
“I’m pleased to welcome Greg Ruehle as the new executive vice president of RAAA. Greg brings a wealth of industry knowledge, proven leadership and a deep respect for the values that define Red Angus cattle and the people who raise them,” said Jeff Pettit, RAAA president. “We’re confident his vision and experience will further strengthen our commitment to progressive genetics, producer profitability and breed integrity. We look forward to the impact Greg will make as he leads RAAA into its next chapter of growth and service.”
Raised on a diversified grain and livestock farm in northwest Iowa, Ruehle holds an associate degree in ranch management from Texas Christian University and a bachelor’s degree in animal science from Oklahoma State University. He and his wife of 33 years are active in agriculture through their ownership of registered and commercial beef cattle and their family’s beef sales business. They are also engaged in community service through local 4-H, FFA, school and church programs.
“The Red Angus breed has always been built on innovation, integrity and collaboration,” said Kyley DeVoe, RAAA ex-officio. “With Greg’s leadership, we look forward to writing the next chapter in that proud tradition, one focused on progress for our members and value for the cattle industry.”
Ruehle’s appointment marks an important step forward for RAAA as it continues to expand its impact across the beef industry and deliver measurable value to members and commercial producers.
For more information about RAAA or marketing programs for Red Angus-influenced cattle, visit RedAngus.org.
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RAAA – 2025
