The U.S. Wheat Associates recently published the below feature story on the efforts of the Montana Wheat and Barley Committee.
The mission of the Montana Wheat and Barley Committee (MWBC) is to protect and foster the health and prosperity of the Montana wheat and barley industry by encouraging scientific research to improve production and quality; maintaining current markets; promoting new market development; and serving as an educational and informational resource.
Why is export market development important to Montana wheat farmers and why do they continue to support USW and its activities?
Montana exports most of its wheat to partners around the world. Wheat production in the state is logistically advantaged to efficiently fill shuttle trains with hard red spring (HRS) and hard red winter (HRW) bound for the Pacific Northwest (PNW) ports. Montana’s wheat is often considered as improver classes because it offers strong functional characteristics. The extreme summer heat and extreme winter cold together are conducive to growing excellent small grains with high protein. Montana wheat is desired by quality-conscious customers, making the Pacific Rim our largest market. Market development efforts are very important to Montana farmers and USW plays a key role in identifying potential markets and maintaining existing markets. Our farmers have invested in these efforts since 1967 when our committee was formed, and our very low checkoff refund rate shows Montana farmers understand the value of these efforts.
How have Montana wheat farmers recently connected with overseas customers?
MWBC hosts upwards of 100 overseas trade team visitors each year. Our farmers love hosting trade delegations and are quick to open their homes to our guests. Showcasing a way of life that often spans many generations is a great point of pride for Montana farmers, and discussions on best practices and planting decisions often lead to 3-hour dinners and forming long-term connections. Montana farmers view our overseas customers as an extended family.
Current circumstances are transforming the way we reach customers, including taking part in weekly updates and virtual meetings hosted by USW. MWBC is being proactive in our efforts as the uncertainty associated with the pandemic has brought challenges. However, our farmers are not slowing down. They are working their hardest to continue to supply the market with the highest quality wheat in the world.
What is happening lately in Montana that overseas customers should know about?
- We are developing a video series that creates a virtual trade delegation experience and focuses on what a visitor would learn and experience if they were visiting Montana in person. The series will tour the Federal Grain Inspection Service (FGIS) certified State Grain Lab with a look at the grading process and factors that set Montana wheat apart, and feature a farm tour to present crop rotation, precision agriculture and other sustainable practices.
- Montana State University (MSU) has done an excellent job keeping research projects moving forward during the pandemic and is hiring a new endowed chair and HRS wheat breeder. Montana farmers invest over $2 million every year in wheat and barley research.
- MSU wheat breeding programs continue to focus on quality, traits like low PPO and increased stability and developing durum varieties.
Montana farmers would like to thank USW for their continued efforts in developing and maintaining overseas markets. Without these efforts a lot of us would not be able to do what we love out in “Big Sky Country.” Many Montana farmers have hosted overseas visitors traveling with USW and have made lifelong friendships and memories because of it. Those experiences have outlasted cultural, political and historical differences over the last 50+ years for MWBC.
U.S. Wheat Associates