RAAA Rebrands FCCP as Angus Access to Increase Market Competitiveness

by Colton Young

DENVER—The Red Angus Association of America has officially rebranded its Feeder Calf Certification Program as Angus Access. More than just a fresh look, Angus Access reflects a bold evolution of the beef industry’s first genetic, age and source verification program – built to USDA-approved standards and trusted by Red Angus producers for more than 30 years.

Red Angus cattle undeniably produce high-quality Angus beef, which remains one of the most sought-after beef products among consumers. The new Angus Access name accurately reflects this identity, while supporting broader industry efforts to secure recognition of Red Angus cattle within Angus-branded beef programs.

“This program has always been about creating opportunity for commercial cattlemen. Angus Access builds on that legacy, giving Red Angus producers a clear path to premium markets and rewarding those who invest in quality and accountability,” said Kyley DeVoe, RAAA president.

The rebrand is a deliberate move to position Red Angus producers for success in the evolving beef retail landscape. As retailers increasingly adopt private labels and case-ready products, Angus Access delivers the traceability and data integrity desired in today’s beef supply chains.

RAAA is committed to ensuring a smooth transition for current FCCP customers. Previously purchased dangle or combo tags are valid throughJuly 1, 2027; however, beginning Jan. 1, 2026, 840 EID tags will be the only program-compliant tags issued. For producers who value visual identification, optional Angus Access logo tags will be available to purchase alongside the EID.

EID technology improves traceability and tag retention, while allowing for automated data capture from birthweights to carcass data. This level of transparency is becoming the standard in vertically aligned beef supply chains, meeting the expectations of processors like Sustainable Beef, satisfying export requirements and enhancing consumer trust.

“Angus Access makes it easy for producers to voluntarily enroll calves in a program that delivers verified genetics, age and source, while unlocking opportunities for additional value-added certifications,” said Jeananne Drouhard, RAAA value-added department team lead. “Enrollment is quick and with the tag as the only cost, the return on investment is strong.”

As consumer demand for transparency grows, Angus Access positions Red Angus producers to lead in a data-driven, retail-connected beef industry. To enroll or learn more, contact tags@redangus.org or call 940-477-4593. Visit www.RedAngus.org for additional information.

This is a condensed media release. Read the full announcement at www.RedAngus.org/AngusAccessRelease.

The Red Angus Association of America serves the beef industry by enhancing and promoting the measurable advantages of Red Angus and Red Angus-influenced cattle. RAAA provides commercial producers with objectively described cattle by implementing new technologies and using scientifically sound principles that quantify traits of economic importance to beef producers in all segments of the beef industry. For more information, visit www.RedAngus.org.

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Red Angus Association of America

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