The Red Angus Association of America recently announced the promotion of Rachael Oliver to assistant director of commercial marketing. In this new role, Oliver will coordinate marketing team travel to bull sales, trade shows and Feeder Calf Certification Program sales and work with stakeholders to positively represent Red Angus across the nation.
“Rachael exemplifies the hard work and dedication to our producers that we want this team to be known for,” said Kelly Smith, RAAA director of commercial marketing. “Rachael has taken the lead on many projects, and we appreciate her integral role in building our marketing team.”
Oliver joined RAAA in January 2021 as a commercial marketing specialist. From Savage, Montana, she comes from and continues to be a part of her family’s beef operation. Prior to her joining RAAA, she spent several years working with cattle ranchers to reach their genetic improvement goals at Select Sires and Trans Ova Genetics.
A 2017 graduate of Oklahoma State University, Oliver was an active member of the OSU Collegiate Cattlewomen and served as secretary. Now, she enjoys volunteering with area livestock judging teams and spending time helping her family with backgrounding and developing heifers in their feedlot.
Oliver told Northern Ag Network’s Brett McRae that she’s excited to move into the new role and is thankful for the opportunity provided by the RAAA.
“My favorite part of my job is going and visiting one-on-one with commercial producers and helping them in any way we can,” Oliver says. “We’re happy to help producers navigate the marketing of their cattle and just lining up relationships whether its sale barns or video sale reps. Our goal is to build relationships within the industry so that we’re all communicating together and working as one, so that Red Angus can continue to be at the forefront of things.”
###
RAAA/Northern Ag Network
