Simple Selling: Producers Take the Wheel!


DuPont business Pioneer Hi-Bred and Farms Technology, L.L.C., today announced an enhanced electronic grain marketing program that will simplify and provide flexibility for the buying and selling of corn, soybeans, wheat and sorghum.

DPPSM (Dynamic Pricing PlatformSM) grain desk helps sellers of grain commodities make, manage and monitor offers.

“DPP grain desk gives grain merchandisers tools to service customers around the clock and provides growers the flexibility to execute cash sales on their crops the entire 17½ hours commodity markets are in session,” says Tonia Carpenter, Pioneer senior marketing manager. “With commodity markets more volatile than ever, it’s challenging to watch for price movement that might impact grain marketing decisions. This marketing tool can provide growers with the opportunity to sell grain at any time and helps streamline the connection with their buyer, especially when markets are moving fast or after regular business hours. The technology behind DPP grain desk can also help buyers when it comes to hedging those cash commodity transactions.”

Buyers will have their own branded site that is “powered” by DPP. The platform will allow cash, hedge-to-arrive and basis contract offers with the added flexibility of odd lot sizes. Currently, DPP grain desk has active buyers and sellers in many areas of the Corn Belt, from North Dakota to Oklahoma and from Kansas to Illinois.

“It’s a win for both buyers and sellers,” Carpenter says. “DPP grain desk conveniently connects buyers and sellers. The platform allows buyers to provide commodity price bids online for local growers to see at any hour of the day.”

Growers post offers to their buyers electronically and DPP grain desk monitors offers with every tick of the market. When offers match buyers’ bids, the transactions complete automatically.

The power of dynamic pricing and E-PitSM technology featured in the DPP grain desk allows users to monitor activity in real-time.

“Using E-Pit technology, which facilitates instant electronic hedging and eliminates slippage, DPP grain desk allows growers to obtain their asking prices and buyers to obtain their futures hedges,” says Jason Tatge, CEO of Farms Technology. “Fully automated hedging and purchasing of grain allow growers to execute cash sales of grain anytime the markets are trading.

“Growers can post an offer to deliver cash corn to their local buyer on DPP grain desk and choose the bushel quantity, delivery period and desired cash price for that commodity,” Tatge says. “The system can simultaneously execute a hedge order, receive confirmation of the fill, execute the cash purchase and notify both buyer and seller in less than 1 second.”

To learn more about the DPP grain desk, click here!


Source: Pioneer; A DuPont Business

Posted by Kaci Switzer

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