American Lamb Board

February was Lamb Lovers month, and the 2024 ad campaign, “Show Us Your Chops,” reached over 125,000 culinary enthusiasts across three targeted demographics. The campaign helped drive more than 10,000 …

While last year saw the smallest lamb crop on record with just 3.03 million head, there were also some bright spots related to lamb imports and pricing, according to the …

The American Lamb Board’s (ALB) July market report is now available. The report indicates that both lamb imports and domestic production are down.  “We are hopeful that lower lamb imports will result in …

The American Lamb Board (ALB) is seeking the help of US Lamb producers and feeders on their environmental stewardship and other sustainability practices to better inform consumers and direct checkoff …

The American Lamb Board (ALB) and the American Sheep Industry Association (ASI) have released the April market summary report aimed at delivering timely and useful information for American Lamb producers. …

The American Lamb Board and the American Sheep Industry Association provide monthly market reports aimed at delivering timely and useful information for American lamb producers. The recently released January report …

The world isn’t the same place it was in 2018 when the American Lamb Board (ALB) released its last long range plan. As the board undertakes the development of a …

While the American Lamb Checkoff rate is not changing, how the mandatory assessments are collected for animals sold through “market agencies” is changing. The change applies to animals sold through …

Consumer demand for lamb increased considerably during 2020.  While all meat sales grew in 2020 as more meals were consumed at home, lamb sales grew at a larger percentage than …

Eating meat is still the norm, according to the Power of Meat report by 210 Analytics that looked at trends among 1,501 representative US shoppers along with actual retail purchases. …