Beef. It's back on the Big Screen.

BILLINGS, MONTANA – Sponsored. Beef. It’s What’s For Dinner. released a new craveable Beef Drool Log video just before the holidays to “spice up”...
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Why Sustainability?

By Ethan Lane, Vice President, Government Affairs, National Cattlemen’s Beef Association When the topic of sustainability comes up in conversation in cattle circles, it’s...
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Is COOL Making a Comeback?

Today, U.S. Senator Jon Tester (D-MT) introduced a resolution supporting the reestablishment of a country-of-origin labeling (COOL) program. The resolution puts forth a firm...
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