Beef in the Early Years Campaign Launches

by Courtney Kibblewhite

BILLINGS, MONTANA – Scientific organizations including the American Academy of Pediatrics, the Women Infants and Children’s Program, and now, for the first time ever, the Dietary Guidelines for Americans are making recommendations for infants to include nutrient-rich foods, like beef, starting around six months of age.

The Beef Checkoff took this science-based guidance and produced an educational marketing campaign that features real beef-loving babies and their parents (not paid actors) talking about how and when they first started feeding their children beef.

This new educational marketing campaign helps educate parents on the importance of feeding babies beef as an early complementary food. The campaign called “Beef in the Early Years” is just the latest example of how the Beef Checkoff is leading the way when it comes to emerging science that shows introducing solid foods like beef to infants and toddlers helps them pack every bite with protein, iron, zinc, and choline, which are important for healthy growth and development.

Paid advertisements are running on a variety of digital and social media platforms through April including YouTube, Connected TV, social media platforms such as Facebook, Instagram, Pinterest and Reddit, as well as WebMD, a popular health website.

The consumer campaign is being reinforced with a comprehensive health influencer program where pediatricians, dietitians, and other pediatric feeding experts across the nation are being educated on the new recommendations through continuing education webinars and digital newsletters. Nutrition and pediatric influencers are also sharing their recommendations for including beef in the diets of infants and toddlers through social media, podcasts and blog posts.

Follow Montana Beef Council on Facebook and Instagram to see more of the campaign. Watch the “Babies First Bites with Beef” video, see feeding tips, recipes and more at



Montana Beef Council

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