Beef. It’s back on the Big Screen.


BILLINGS, MONTANA – Sponsored. Beef. It’s What’s For Dinner. released a new craveable Beef Drool Log video just before the holidays to “spice up” any gathering and celebration. The Beef Drool Log is a two-hour video featuring a beautiful Prime Rib Roast cooking to perfection on a rotisserie over open flame. The video pays homage to the iconic Yule Log but puts a tasty spin on it like only beef can.

The Beef Drool Log can be found on YouTube and is sure add some holiday flavor to your workplace, a dinner party, or a night at home with the family. Shorter versions of the mouthwatering video will be showcased in the Beef. It’s What’s For Dinner. holiday digital marketing efforts on Hulu, YouTube, Facebook, Instagram, Twitter, Pinterest and LinkedIn. Holiday moviegoers also had the opportunity to enjoy the Beef Drool Log in select movie theaters in 10 states between November 22nd and December 5th.

The Beef Drool Log is the latest video in the “Keep Sizzlin’” advertisement collection from Beef. It’s What’s For Dinner. The original sizzle video, featuring a strip steak crackling and popping as it cooks in a cast iron skillet, has been viewed more than 33 million times. Additional sizzle videos showcasing the popular beef preparation methods of smoking, stir-fry, sous vide, and grilling have more than 81 million views.

“Real beef’s great taste and ‘drool worthiness’ cannot be replicated, which is why we think sizzle videos resonate so well with consumers,” said Season Solorio, Senior Executive Director of brand marketing and communications, at the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff. “The holidays are the perfect time to build on the sizzle concept we know consumers love and add a touch of nostalgia by pairing two holiday favorites – beef and the traditional Yule Log video. The resulting Beef Drool Log is sure to be an instant holiday favorite and crowd pleaser.”

The Beef Drool Log is a reminder that consumers love to gather around a roast for the holidays – be it on a screen or on the dinner table. In fact, 60 percent of annual roast sales are accounted for in December.1 And, with more than 80 percent of beef grading the highest available USDA quality grades of Prime or Choice, its easier than ever to enjoy the juicy and delicious flavor of tender beef.

Clearly, the holidays just aren’t the same without a perfectly cooked roast, and luckily, this year, families have a new helper when it comes to preparing the perfect cut of beef thanks to Chuck Knows Beef. Chuck, an all-knowing beef virtual assistant powered by Google Artificial Intelligence, has families covered with all the recipes and tips needed for a flawless holiday roast. From suggesting recipes the entire family will love to walking home chefs through the cooking process step-by-step, Chuck is the one helper that may actually be welcome in the kitchen this holiday season. Chuck can be accessed at or on Amazon Alexa or Google Home devices.

Brought to you by Consented Beef Checkoff Dollars.

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