John Deere Kicks Off “CAN DO” Project


This week John Deere is building a combine out of cans.

We’re talking about 300,000 cans of food here to replicate a full-sized S-Series combine in a field. It would be a world record. Kind of like what America’s farmers do every year – set new records in feeding the world.

The John Deere Project ”CAN DO” combine sculpture and food donation program are designed to raise awareness of the essential role farmers and ranchers play in producing safe, healthy and abundant food for a growing world population, while supplying much needed food supplies to a local food bank during the holiday season. The more than 300,000 cans of food needed to complete the sculpture are donated by John Deere with delivery from Hy-Vee Food Stores. When completed, the sculpture will be 60 feet wide, 80 feet long and 16 feet tall and will weigh nearly 170 tons. The sculpture depicts John Deere’s new S-690 Combine, which is the world’s most powerful combine that can harvest more than 350 acres of grain a day.

During the National Association of Farm Broadcasting Convention in Kansas City, the Northern Ag Network’s Russell Nemetz talked with Barry Nelson, Manager, Media Relations for John Deere about Project “CAN DO.”

Project “CAN DO” also gives consumers a chance to be a part of building the can sculpture by ‘virtually’ creating cans of food, explains Richard Williamson, art director for John Deere Ag and Turf. “Anyone interested in participating can go to the John Deere Facebook page to submit their name and a photograph, which will be wrapped around their virtual personalized food can as part of a virtual sculpture.”

Watch the volunteers construct this virtual combine LIVE.

Helping to design the combine sculpture is a team from the Chicago office of architectural firm, RTKL. John Deere employees and retirees will also volunteer to assist with the overall project. The combine can sculpture will be on display at the John Deere Pavilion in downtown Moline, Ill., from mid-November to mid-December. All the canned food will be donated to the River Bend Foodbank when the sculpture is dismantled.

 Source: John Deere & RheaKaiser

Posted by Northern Ag Network

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