Promotion links ranchers and beef to pride and patriotism
SPONSORED – The Montana Beef Council (MBC) is kicking off summer with a brand-new campaign called United We Steak. This campaign encourages consumers to gather around the grill with their favorite beef cuts, while taking time to enjoy the comfort and comradery of mealtime.
“It feels great to celebrate beef and be able to take part in this nationwide campaign,” says Chaley Harney, Montana Beef Council Executive Director. “Preparing and enjoying beef together is such a fun activity and we look forward to helping Montanans do that through recipe inspiration, grilling tips and more!”
The campaign is a statewide extension of the national promotion that will roll out through the targeted digital advertising expertise of the National Cattlemen’s Beef Association, a national contractor to the Beef Checkoff. Consumers will get to see, hear and taste the beefed-up campaign all summer long complete with radio, television and online marketing, along with giveaways.
Visit UnitedWeSteak.com to view an interactive map where you can click and see recipes and producers featured from every state. Northern Ag Network region highlights ranchers Kiley Martinell and Jennie Gordon as well as recipes for grilled steak kabobs and a sweet steak rub.
Click Map to see ranchers and recipes highlighted in your area!
Campaigns like the United We Steak Promotion are funded by the one dollar per head beef checkoff. Producers are encouraged to take ownership of these dollars and help drive traffic and utilize the content in their own social media channels to promote positive beef promotion to consumers.
Brought to you by the Montana Beef Council.
Montana Beef Council is organized to protect and increase demand for beef and beef products through state, national and international consumer marketing programs thereby enhancing profit opportunities for Montana beef producers. This mission is accomplished through working with a variety of partners who utilize the funding to carry out beef promotion and education activities.