Ranchers Running for a Cure


Rich Roth and his wife Sherry Roth are managers of the IX Ranch near Big Sandy, Montana and are involved in a very unique competition this weekend on the West Coast.  The Hood to Coast Relay is one of the biggest relay races in the country covering 197 miles from magestic Mt. Hood down to the beautiful Pacific Ocean in Seaside, Oregon.

There are 12,000 runners and 4,000 walkers that participate in the annual event that began in 1981 to raise awareness and money for the American Cancer Society and its cancer research.  The Montana Running Ranchers will be adorned with western appearal in an effort to support beef industry and agriculture.  Aside from pearl snaps and cowboy hats, their uniforms will also include Team Z.I.P. shirts, which stands for Zinc Iron and Protein; Team Z.I.P. is a program that has been created by the NCBA and the beef council to promote healthy diets involving beef. Rich and his wife are very excited to be able to participate in this nationally know event and are anxious to support the cause while proudly represent the U.S. beef cattle industry with some Montana flair.

To hear an interview between Russell Nemetz and Rich, check out Wednesday’s Noon Market Report within our “Listen to Programs” feature on our website.  You can also learn more about the Hood to Coast Relay on their website, https://www.hoodtocoast.com/.


Posted by Kaci Switzer

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