The Beef Checkoff Program has a unique opportunity to encourage checkoff investors to share how they personally benefit from checkoff efforts, thanks to a generous donation from Yamaha of a three-passenger VikingT EPS 4×4 with specialized accessories and a total value of $21,728.07.
The Rev It Up contest will have two rounds: The first stretches eight weeks with responses to questions about how the Beef Checkoff Program has impacted their individual operations. Each week during Round 1, the checkoff will post a new question on the MyBeefCheckoff Facebook page. Participants are asked to simply answer the checkoff question in 250 words or less for a chance to be selected as one of eight finalists and win a weekly prize.
After all finalists have been chosen, Round 2 involves each of the winners from Round 1 producing a two- to three-minute video testimonial about a topic provided to them on May 13. All finalists will have the same amount of time — about a week — to create their video. Visitors to the Facebook page then will vote to select the grand prize winner.
The grand-prize winner will be announced Monday, June 8.
Source: My Checkoff News
