Cattlemen’s Beef Board

Beef Country is in my blood. My wife and I live in Amarillo now, but I grew up near Benjamin in North Central Texas on my grandfather’s cow-calf and stocker …

A recent economic analysis of the national Beef Checkoff program found that each dollar invested in its demand-driving activities for the most recent five-year period (2019–2023) positively impacted domestic beef …

By CBB Chair Hugh Sanburg. With the holidays now far behind us, few people are giving thought to the cozy evening they likely spent watching “It’s a Wonderful Life.” For …

by Greg Hanes, CEO, Cattlemen’s Beef Board There seems to be a rash of articles and news pieces in ag media lately, focused on beef demand and its driving power …

The Cattlemen’s Beef Board (CBB) will invest approximately $39,380,000 into programs for beef promotion, research, consumer information, industry information, foreign marketing and producer communications during fiscal 2021, subject to USDA …

by Greg Hanes, CEO, Cattlemen’s Beef Board In the few months since I took the helm as CEO of the Cattlemen’s Beef Board (CBB) – the governing and administrative organization …

The Montana Beef Council held their board meeting recently to make decision on how they plan to promote beef in Montana. They were joined by the new CEO of the …

CENTENNIAL, CO – The combined benefit of all Cattlemen’s Beef Board (CBB) programs is 11.91 times more valuable than their costs. That is one major finding from a recent third-party, …