CHEYENNE, Wyo. (AP) — Two Wyoming ranch families are part of an advertising campaign to promote and increase the demand for American beef in Japan.
The U.S. Meat Export Federation chose Carol and Charlie Farthing and their family of Iron Mountain and Adam and Meghan George and their family of Cody for the campaign.
An article about the Farthings was posted earlier this year on the federation's promotional website for Japan.
A story about the George family will be available later this spring, Anne Wittmann, executive director of the Wyoming Beef Council, said in a news release.
The profiles are written in Japanese and are translated from ones that have appeared on the Wyoming Beef Council's website.
The Beef Council has written about these families to show the commitment and care it takes to provide high-quality beef, Wittmann said.
The campaign has directly reached about 420,000 Japanese consumers, Wittmann told the Wyoming Tribune Eagle.
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Source: Associated Press
by Sam Beebe