Canadian Sustainable Beef Pilot with McDonald’s Has Completed


Canadian Press reports:

VANCOUVER — McDonald's Canada has wrapped a pilot project to verify cattle ranches as producing sustainable beef, an initiative that one expert says could be a “gamechanger” for the industry.

The Canadian arm of the burger giant announced on Wednesday the results of a two-year partnership with the beef industry to advance environmental and ethical standards.

More than 180 beef operations in Canada were verified as sustainable after being assessed by a third-party auditor for principles including natural resources, animal welfare and community engagement.

McDonald's Canada serves all-Canadian beef from ranches primarily in Alberta and Saskatchewan. The company began working with the industry on the pilot in 2014 as part of a broader goal to source all its food and packaging sustainably.

The principles by which ranches were assessed were developed by the Global Roundtable for Sustainable Beef, a multi-stakeholder initiative created to advance sustainability in the industry.

Now, the pilot results are in the hands of the Canadian Roundtable for Sustainable Beef, an initiative working towards similar goals locally. It will now create a verification framework based on the pilot to be finalized by late 2017.


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